Growth Product Marketing Manager

About SpotDraft

SpotDraft is revolutionising the way high-growth companies handle contracts. Our CLM platform is designed to make contracting a breeze – it's convenient, it's fast, and it's incredibly easy to use. We're all about empowering legal teams with the tools and systems they need to unleash their full potential.

Don't just take our word for it – industry giants like PhonePe, Chargebee, Unacademy, Meesho, and Cred are partnered with SpotDraft. Our platform is a game-changer, saving legal counsels over 10 hours of precious time each week and helping them close deals 25% faster.

Join the SpotDraft revolution and discover the future of contracting!

Job Summary:

As a Growth PMM/Lifecycle Marketing Lead at SpotDraft, you’ll be the architect behind our direct-to-user communication strategies. Your work will span across SpotDraft’s entire product suite - CLM, VerifAI and Clickthrough, focusing on crafting and optimizing the customer experience from start to finish, with an ultimate goal of driving product adoption.

Key Responsibilities:

1. Designing and executing comprehensive, multi-channel marketing strategies that align with SpotDraft’s voice and business objectives.

2. Developing and managing audience segmentation, KPIs, and an editorial calendar to ensure targeted and effective communication.

3. Leading the charge on utilizing and enhancing our email marketing software and technology stack, ensuring we’re at the forefront of industry practices.

4. Analyzing campaign performance meticulously, leveraging data to drive strategic improvements and achieve revenue targets.

5. Collaborating seamlessly across teams, including product, engineering, marketing and design to create unified and impactful campaigns.

6. Conducting deep dives into customer behavior and preferences to inform and refine your strategies.

Requirements:

1. Accumulated~5 years of B2C or B2B experience in a high-volume email marketing, customer lifecycle or product growth role, with a proven track record of driving growth and engagement.

2. Demonstrated expertise in building sophisticated email drips and automation, preferably with tools like Customer.io, as well as DAPs like Appcues, Chameleon or Pendo.

3. Successfully launched and optimized targeted email campaigns, with a strong foundation in A/B testing and analytics tools.

4. Shown proficiency in managing multi-channel messaging campaigns, across Email + In-App.

5. Developed user segmentation from the ground up, based on insights derived from data as well as qualitative research.

Who are we looking for?

1. A customer-obsessed marketer with a keen eye for detail in copy, design, and project management.

2. A self-starter who thrives in fast-paced environments, capable of managing increased workloads with efficiency and grace.

3. A data-savvy professional who dives deep into analytics without losing sight of the customer’s voice and intuition.

4. An exemplary communicator who balances clarity with empathy, fostering collaboration across different functions.

5. Curious and driven, always eager to learn more and explore new strategies to enhance the customer experience and drive business outcomes.

• Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together.
• Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections.
• Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success.
• Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals.

• Our business is to delight Customers - We're all about making our customers happy. Their success is our success.
• Be Transparent. Be Direct: We believe in open communication and honest feedback.
• Be Audacious: We're not afraid to think big and take risks.
• Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them.
• Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously.
• Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together.
• Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.

*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status.